If you’re serious about making money by selling on eBay, then being a good marketer is going to give you a huge advantage over your competitors. There are many eBay sellers who have no idea how to market. If this sounds like you, here is a basic overview of what eBay marketing involves:
- Determining what to sell
- Determining how to present it
- Determining how to capitalise on sales
These simple three eBay marketing secrets can do wonders for you.
You first need to determine what to sell by completing some preliminary research.
Perform a quick search on eBay and scroll down and find on the left hand side a “completed listings” box, check this and you can see what people are actually buying. Try browsing categories or by typing in a generic keyword phrase like “cosmetics”.
Next you need to present your items in an attractive manner. You don’t need to be a professional designer, but avoid anything unreadable or just plain ghastly. A picture of your product is essential, and write how the product will benefit the person using it, such as what they may envision doing with it. Include all the specifications about the product (i.e. have super sleek hair every day).
Finally, to capitalise on sales, simply offer additional products to the customer. This can be included with the package they receive, or simply with their confirmation email. They may turn you down, but occasionally you will find someone willing to make an additional purchase and you can tempt them by combining postage costs.
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